To improve load time and search engine optimization, I code pages using CSS rather than tables. My pages are extemely lean; extraneous code lives in external files so that search engines can find the text that matters. I pay special attention to page titles, headings, and search-friendly copy. For applications requiring a high degree of database functionality, I partner with a programmer.
I design attractive small-scale web sites with usability and search engine marketing in mind. For larger or more design-intensive web sites, I bring a graphic designer on board and work together with them to create a site that is beautiful, clean, and efficient. If you want a Flash site, please look elsewhere! I do not believe that Flash enhances the user experience, and Flash sites are more or less invisible to search engines.
Users stop returning to sites that never change from visit to visit. It is crucial that the content of web sites be updated regularly. Whether you are an artist adding new work to your portfolio, a vendor adding a new product or announcing a sale, or a consultant with news to announce, I can work with you on an hourly rate to make these small but important updates happen in a timely manner.
Perhaps you already have a web site, are more or less happy with it, but think it could be doing more for you. I will give your site a facelift that will freshen it up visually and will ensure that search engines can find the right content within. After the facelift I can work with you to perform regular updates so that your site stays current.
All too often, a web site is built without much thought to how search engines will interpret the information within. Content should be tailored to the way that real people conduct searches, appropriate title tags on each page should reflect these key search phrases, graphical navigation should be repeated in text at the bottom of each page, and code should be cleaned up so that search engines can find the information. I will work with you to achieve a more search engine friendly web site and then to improve your site's rankings through back links from other sites, including directories, press releases and more.
Useful, thoughtfully written content is imperative to a web site's success. I can suggest key areas of your site where content needs to be re-worked. If done correctly, this can dramatically improve a site's rankings. For extensive jobs requiring large amounts of new copy, I work with a writer.
© copyright 2008 Rachel Goldstein