Posted: October 26th, 2009 | Author: Rachel Goldstein | Filed under: Brooklyn, Google Page Rank, Local SEO, SEO | Tags: Brooklyn businesses, Google, local business SEO, SEO, small business marketing, Twitter, web sites for small businesses | 1 Comment »
This month I’ve been auditing some small, local Brooklyn web sites for searchability, or more accurately, findability. In Part 1 of this article, I touched on a few elements that help a page stand out on the search results page. Here in Part 2, I’ll offer two tricks for keeping some fresh content on the home page of your static web site.
From an SEO perspective, static web sites are at a certain disadvantage compared with blogs. Search engines like to see text, and they like to see that pages are updated periodically. A blog automatically fulfills both of these criteria. The home pages of the static web sites that I looked at were just that — static. And some were almost completely graphic without hardly any text at all.
In the same vein, if you use Twitter, then you can automatically display your most recent tweets on your web site. Go to the Goodies/Widgets section of Twitter to get the code to add a Twitter badge to your home page.
Doing one or both of these will keep your home page fresh with updates and relevant keywords. Best of all, once these are set up, you will be able to see changes to your home page that you generate yourself without any help from your webmaster.
If you have neither a blog nor a Twitter account, then I recommend adding a Twitter account to get started — it’s a much smaller commitment than blogging, and it will still help enliven your static home page.
Posted: October 22nd, 2009 | Author: Rachel Goldstein | Filed under: Google Page Rank, SEO, Web Design | Tags: Brooklyn businesses, Google, local business SEO, meta tags, SEO, SERP, small business marketing, title tag, web sites for small businesses | 2 Comments »
I’ve had a good response this month from Brooklyn bloggers, entrepreneurs and artists looking for ways to increase traffic on their web sites. I’m happy to report that all the sites I looked at are headed in the right direction and can easily increase their traffic by devoting about 5-10 hours to that end and changing a few habits. I’ll be devoting the next few posts to talking about some of the things I found when doing these audits.
Many small business web sites use the same duplicate page title on every page. My guess as to why this happens is that the coder uses a template, and doesn’t think to change the title when plugging copy into the bodies of the pages. The small business owner who is employing the designer/coder doesn’t, in most cases, know what a page title is. If they don’t see it within their design they don’t realize it exists. It’s seemingly a small oversight but the stakes are high. Google awards quite a bit of weight to page titles, but there’s another reason to be concerned about them. They are what users see in the search engine results page (SERP). Getting a page onto the SERP is only the first step. On the SERP, there are 9 other pages competing for one click– so the title really has to be right.
While we’re on the subject of SERP’s, let’s talk meta tags for a moment. Ever since we found out that Google doesn’t use the description meta tags, many web designers and coders out there have decided that meta tags are dead. That may be when it comes to PageRank but that’s not the whole story. If there’s no meta description tag, then Google grabs the first few words of the web page and uses those as the description on the SERP. In many cases, it’s the navigation that shows up– and it’s great to be using text links in the nav — but, which of the following two examples would you click on?
So, before spending money on PPC ad campaigns, small businesses should take a look at their sites and see if they can make a few small tweaks that could go a long way.
Notes from a Handful of SEO Audits – Part 2
Posted: October 5th, 2009 | Author: Rachel Goldstein | Filed under: Brooklyn, Local SEO | Tags: Brooklyn, Brooklyn businesses, Google, local business SEO, SEO | 1 Comment »
For the month of October, I am offering a free SEO audit to any independently owned small Brooklyn business, entrepreneur, or sole proprietor with an existing web site.
What does this mean? Send me your web site address, and I will provide you with a document that details what you could be doing to drive more traffic to your web site.
You must meet the following criteria:
- Your business must be based in Brooklyn
- Your business must have no more than 50 employees
- Your business must be independently owned and operated
This offer also applies to freelancers and sole proprietors such as artists, acupuncturists, etc. There’s no need to be a bricks and mortar operation in order to qualify. The offer is good October 1 – 31, 2009.
Posted: September 7th, 2009 | Author: Rachel Goldstein | Filed under: Local SEO, SEO | Tags: Google, local business, SEO, small business marketing, web site design, web sites for small businesses | No Comments »
I am repeatedly amazed by how many businesses, large and small, do not define themselves on their web site home pages. When I point this out to clients, they are stunned.
Take, for example a Brooklyn hair salon with a highly functional and well designed site. When you arrive at their home page, you can tell immediately that they’re a hair salon, and if you already know that the famous neighborhood Park Slope is in Brooklyn, then you can tell it’s a Brooklyn hair salon. But, Google can’t! The words “hair” and “Brooklyn” do not appear on their home page! The word “Slope” as in “Park Slope” does appear, but is invisible to Google because it’s part of a graphic in the logo.
With the yellow pages model, hair salons are forced to think of themselves as hair salons, and can be found in the hair salon section under the letter H. The freedom of the web unfortunately frees us up to completely miss the most basic opportunities for getting found.
One way to make sure that your business is correctly defined is to create a footer that appears on every page of your web site. The footer should include, in HTML text, your business category as it would appear in the yellow pages as well as your location.
Posted: September 1st, 2009 | Author: Rachel Goldstein | Filed under: Local SEO | Tags: Google, Google Local, local business, SEO, small business marketing | 1 Comment »
Register your business location and web site with Google Local. Your web site itself may rank low for the search term “Brooklyn bike repair”– but without doing a single thing to your web site, you can get listed on the first page of Google’s search results by verifying your business address with Google Local. When you do this, you have the opportunity to appear on the Google map that appears at the top of your search results when you search for location-specific businesses.
Simply go to http://www.google.com/local/add and add or claim your business. Even if your business has already been listed, you should claim your local business listing so that you can edit it and add more specific information.
For example, a client of mine is an artist with a storefront studio. In addition to selling his art, he also does commissions, such as ketubahs and pet portraits. By claiming his listing, he was able to label his business with up to 5 categories. Now, he is not limited to coming up for the broad term “Brooklyn portrait artist”– for which there are a lot of results. He also added “ketubahs” and “pet portraits” as categories and he now comes up for those as well.
Here’s some more information on Google Local