Posted: April 26th, 2011 | Author: Rachel Goldstein | Filed under: Brooklyn, Local SEO | Tags: Brooklyn businesses, Google, local business, local business SEO, SERP, small business marketing | No Comments »
Unfortunately, Google is failing to crack down on fraudulent spammers who post negative reviews about their competitors. This particular spammer is a local cabinet maker who posted two dozen 1-star reviews about its competitors’ businesses, all on the same day. And on the same day, gave itself a 5-star review. It’s pretty dumb, because it makes it really obvious who the culprit is.
Google allows users to report inappropriate comments. Several of the companies affected have reported the spammer. But, Google has done nothing about it. Owners have the opportunity to respond to to negative reviews, and can point out that the comment is spam. But, if Google does not take down the review, the affected company’s average star rating remains compromised. In fact, one of the affected companies is a client of mine. Because my client is honest and does not inflate his listing with fake reviews, he has a modest number of reviews, all positive except for the fraudulent 1-star review from his competitor. That 1-star review brings his average rating down to 3.5 stars. That’s what you see when my client comes up on Google Places. Maybe some potential customers will take the time to click for more info and see that the one negative review is a fake. But most won’t. Why would they, when several other cabinet makers with higher averages appear in the local search results?
I warn all of my clients of the dire consequences of trying to trick the search engines. “You WILL be caught,” I always say. So, it’s really frustrating to watch this one company get away with it. It’s been two months now, and Google has done nothing so far.
Posted: November 9th, 2009 | Author: Rachel Goldstein | Filed under: Brooklyn, Local SEO | Tags: Brooklyn businesses, local business, local business SEO, web sites for small businesses | No Comments »
The Internet, to many, is an opportunity for global exposure. So, why focus on local markets? There are several reasons.
- Money that you spend outside your local area or at chain stores, whose headquarters are generally outside your area, is siphoned right out of your community. Every dollar that is spent locally, however, stimulates about 32 cents in additional economic activity in your community. Read more about local economies here.
- Your local area can serve as your niche– if you offer a service with a lot of competition, it’s much easier to differentiate yourself in your local area.
- Your Internet marketing strategy works in connection with word-of-mouth referrals from others who know you– and more often than not, those people live in the same region as you.
So now that I’ve convinced you that local matters, make sure to set up your Google Local listing and to print your location information in your page footer!
Posted: September 7th, 2009 | Author: Rachel Goldstein | Filed under: Local SEO, SEO | Tags: Google, local business, SEO, small business marketing, web site design, web sites for small businesses | No Comments »
I am repeatedly amazed by how many businesses, large and small, do not define themselves on their web site home pages. When I point this out to clients, they are stunned.
Take, for example a Brooklyn hair salon with a highly functional and well designed site. When you arrive at their home page, you can tell immediately that they’re a hair salon, and if you already know that the famous neighborhood Park Slope is in Brooklyn, then you can tell it’s a Brooklyn hair salon. But, Google can’t! The words “hair” and “Brooklyn” do not appear on their home page! The word “Slope” as in “Park Slope” does appear, but is invisible to Google because it’s part of a graphic in the logo.
With the yellow pages model, hair salons are forced to think of themselves as hair salons, and can be found in the hair salon section under the letter H. The freedom of the web unfortunately frees us up to completely miss the most basic opportunities for getting found.
One way to make sure that your business is correctly defined is to create a footer that appears on every page of your web site. The footer should include, in HTML text, your business category as it would appear in the yellow pages as well as your location.
Posted: September 1st, 2009 | Author: Rachel Goldstein | Filed under: Local SEO | Tags: Google, Google Local, local business, SEO, small business marketing | 1 Comment »
Register your business location and web site with Google Local. Your web site itself may rank low for the search term “Brooklyn bike repair”– but without doing a single thing to your web site, you can get listed on the first page of Google’s search results by verifying your business address with Google Local. When you do this, you have the opportunity to appear on the Google map that appears at the top of your search results when you search for location-specific businesses.
Simply go to http://www.google.com/local/add and add or claim your business. Even if your business has already been listed, you should claim your local business listing so that you can edit it and add more specific information.
For example, a client of mine is an artist with a storefront studio. In addition to selling his art, he also does commissions, such as ketubahs and pet portraits. By claiming his listing, he was able to label his business with up to 5 categories. Now, he is not limited to coming up for the broad term “Brooklyn portrait artist”– for which there are a lot of results. He also added “ketubahs” and “pet portraits” as categories and he now comes up for those as well.
Here’s some more information on Google Local