Posted: April 26th, 2011 | Author: Rachel Goldstein | Filed under: Brooklyn, Local SEO | Tags: Brooklyn businesses, Google, local business, local business SEO, SERP, small business marketing | No Comments »
Unfortunately, Google is failing to crack down on fraudulent spammers who post negative reviews about their competitors. This particular spammer is a local cabinet maker who posted two dozen 1-star reviews about its competitors’ businesses, all on the same day. And on the same day, gave itself a 5-star review. It’s pretty dumb, because it makes it really obvious who the culprit is.
Google allows users to report inappropriate comments. Several of the companies affected have reported the spammer. But, Google has done nothing about it. Owners have the opportunity to respond to to negative reviews, and can point out that the comment is spam. But, if Google does not take down the review, the affected company’s average star rating remains compromised. In fact, one of the affected companies is a client of mine. Because my client is honest and does not inflate his listing with fake reviews, he has a modest number of reviews, all positive except for the fraudulent 1-star review from his competitor. That 1-star review brings his average rating down to 3.5 stars. That’s what you see when my client comes up on Google Places. Maybe some potential customers will take the time to click for more info and see that the one negative review is a fake. But most won’t. Why would they, when several other cabinet makers with higher averages appear in the local search results?
I warn all of my clients of the dire consequences of trying to trick the search engines. “You WILL be caught,” I always say. So, it’s really frustrating to watch this one company get away with it. It’s been two months now, and Google has done nothing so far.
Posted: November 9th, 2009 | Author: Rachel Goldstein | Filed under: Brooklyn, Local SEO | Tags: Brooklyn businesses, local business, local business SEO, web sites for small businesses | No Comments »
The Internet, to many, is an opportunity for global exposure. So, why focus on local markets? There are several reasons.
- Money that you spend outside your local area or at chain stores, whose headquarters are generally outside your area, is siphoned right out of your community. Every dollar that is spent locally, however, stimulates about 32 cents in additional economic activity in your community. Read more about local economies here.
- Your local area can serve as your niche– if you offer a service with a lot of competition, it’s much easier to differentiate yourself in your local area.
- Your Internet marketing strategy works in connection with word-of-mouth referrals from others who know you– and more often than not, those people live in the same region as you.
So now that I’ve convinced you that local matters, make sure to set up your Google Local listing and to print your location information in your page footer!
Posted: October 26th, 2009 | Author: Rachel Goldstein | Filed under: Brooklyn, Google Page Rank, Local SEO, SEO | Tags: Brooklyn businesses, Google, local business SEO, SEO, small business marketing, Twitter, web sites for small businesses | 1 Comment »
This month I’ve been auditing some small, local Brooklyn web sites for searchability, or more accurately, findability. In Part 1 of this article, I touched on a few elements that help a page stand out on the search results page. Here in Part 2, I’ll offer two tricks for keeping some fresh content on the home page of your static web site.
From an SEO perspective, static web sites are at a certain disadvantage compared with blogs. Search engines like to see text, and they like to see that pages are updated periodically. A blog automatically fulfills both of these criteria. The home pages of the static web sites that I looked at were just that — static. And some were almost completely graphic without hardly any text at all.
In the same vein, if you use Twitter, then you can automatically display your most recent tweets on your web site. Go to the Goodies/Widgets section of Twitter to get the code to add a Twitter badge to your home page.
Doing one or both of these will keep your home page fresh with updates and relevant keywords. Best of all, once these are set up, you will be able to see changes to your home page that you generate yourself without any help from your webmaster.
If you have neither a blog nor a Twitter account, then I recommend adding a Twitter account to get started — it’s a much smaller commitment than blogging, and it will still help enliven your static home page.
Posted: October 5th, 2009 | Author: Rachel Goldstein | Filed under: Brooklyn, Local SEO | Tags: Brooklyn, Brooklyn businesses, Google, local business SEO, SEO | 1 Comment »
For the month of October, I am offering a free SEO audit to any independently owned small Brooklyn business, entrepreneur, or sole proprietor with an existing web site.
What does this mean? Send me your web site address, and I will provide you with a document that details what you could be doing to drive more traffic to your web site.
You must meet the following criteria:
- Your business must be based in Brooklyn
- Your business must have no more than 50 employees
- Your business must be independently owned and operated
This offer also applies to freelancers and sole proprietors such as artists, acupuncturists, etc. There’s no need to be a bricks and mortar operation in order to qualify. The offer is good October 1 – 31, 2009.