Unfortunately, Google is failing to crack down on fraudulent spammers who post negative reviews about their competitors. This particular spammer is a local cabinet maker who posted two dozen 1-star reviews about its competitors’ businesses, all on the same day. And on the same day, gave itself a 5-star review. It’s pretty dumb, because it makes it really obvious who the culprit is.
Google allows users to report inappropriate comments. Several of the companies affected have reported the spammer. But, Google has done nothing about it. Owners have the opportunity to respond to to negative reviews, and can point out that the comment is spam. But, if Google does not take down the review, the affected company’s average star rating remains compromised. In fact, one of the affected companies is a client of mine. Because my client is honest and does not inflate his listing with fake reviews, he has a modest number of reviews, all positive except for the fraudulent 1-star review from his competitor. That 1-star review brings his average rating down to 3.5 stars. That’s what you see when my client comes up on Google Places. Maybe some potential customers will take the time to click for more info and see that the one negative review is a fake. But most won’t. Why would they, when several other cabinet makers with higher averages appear in the local search results?
I warn all of my clients of the dire consequences of trying to trick the search engines. “You WILL be caught,” I always say. So, it’s really frustrating to watch this one company get away with it. It’s been two months now, and Google has done nothing so far.