Why Local Matters

The Internet, to many, is an opportunity for global exposure. So, why focus on local markets? There are several reasons.

• Money that you spend outside your local area or at chain stores, whose headquarters are generally outside your area, is siphoned right out of your community. Every dollar that is spent locally, however, stimulates about 32 cents in additional economic activity in your community. Read more about local economies here.
• Your local area can serve as your niche– if you offer a service with a lot of competition, it’s much easier to differentiate yourself in your local area.
• Your Internet marketing strategy works in connection with word-of-mouth referrals from others who know you– and more often than not, those people live in the same region as you.

So now that I’ve convinced you that local matters, make sure to set up your Google Local listing and to print your location information in your page footer!